Friday, June 26, 2009

The Book 'How to Persuade People Who Don't Want to Be Persuaded'

I am reading the book 'How to Persuade People Who Don't Want to Be Persuaded' by Joel Bauer and Mark Levy.

I am only through the first few chapters but it is a powerful book and it provides great information. I heard Joel Bauer speak last week in Orlando and was completely amazed. He is an incredible individual and I learned so much in the two hours that he spoke to our group.

If you ever have the opportunity to hear him speak or attend one of his events I would highly recommend it!

Here is one key takeaway from his presentation: Present yourself in a way that is unforgettable in the first 45 seconds, persuade those who are shut down and don't care, then preserve those relationships for a lifetime.

We are attending one of his two day events in November where he will go into a lot more detail regarding how to market yourself and present yourself as the only logical choice. I will post more about Joel after we attend his event. In the mean time, check out his book.

Below is a picture of my husband and me with Joel.

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